The vision of the Q-Mharc Gnó le Gaeilge certification mark is to acknowledge business organizations that evaluate, develop and capitalize on the use of the Irish language as a complementary business and marketing tool. This document sets out the minimum requirements and evaluation criteria in order to attain the certification mark Q-Mharc Gnó le Gaeilge.
Enhancing indigenous characteristics or ‘Irishness’ the Q-Mharc Gnó le Gaeilge signifies awareness of and commitment to bilingualism in business and culture through language and that an organization is a market leader in innovative customer service provision.
The function of this certification seal support's the Government's national policy, as set out in the 20-Year Strategy for the Irish Language (paragraph 6.8; Economic Life) and as detailed under the 5-Year Action Plan (paragraph 8.15).